Every community has its own value system. Ethnic traditions, spiritual practices, customs—these are all important factors in preserving a culture. Keeping a culture alive is a collective effort. It is achieved through the sharing of a community’s history, not only with those who belong to it through ethnicity, but with the rest of the global world. Valuediversity.org recognizes the value of community-building and works to promote it by providing the services to help build communities through the internet, communications and events. Valuediversity.org also specializes in working with people working with their respective governments for profit and non-profit entities. Value Diversity believes that these organizations provide a strong sense of community.
"Community is something we do and build upon together. It's not just a contained or defined area of border lines," says Value Diversity’s Troy Oglesby (VP of Marketing) and Juan Rustia (Founder and Partner). Borrowing from David Brain ("Placemaking and Community Building," Presentation at the University of Miami School of Architecture, Coral Gables, Fl: March 2004), both Troy and Juan believe that infrastructure, roads, water, sewer, electricity and housing provide only the shell within which people live. It is within this shell that people do the things together that allow them to sustain livelihoods. These include but are not limited to education, health care, business, recreation, and spiritual celebration.